Responsibilities

• own our product narrative end-to-end
• single accountable owner of product positioning, messaging, and storytelling across the company, working closely with Product, Sales, and Customer Success teams to ensure clarity and consistency everywhere customers engage with us.
• This is a hands-on, zero-to-one role. You'll turn knowledge held by sales and account teams into repeatable, scalable assets that drive pipeline, improve close rates, and unlock new growth channels such as paid, partnerships, and referrals.
• Own product launch in partnership with Product including planning, enablement, and post launch performance tracking
• Define and evolve LettrLabs core positioning, messaging, and value propositions across the product portfolio
• Build ICP and vertical-specific positioning frameworks across Home Services, E commerce, Non profits, Real Estate, and B2B SaaS
• Own product messaging across all customer facing touchpoints including website, sales collateral, lifecycle marketing, onboarding, and social
• Develop scalable customer education and content assets that reinforce use-case clarity and value realization

Requirements

• 5 plus years of experience in Product Marketing
• Proven experience owning positioning across multiple industries or customer segments
• Strong bias toward action and comfort owning ambiguous problems
• Ability to translate complex products into clear business value
• Exceptional written communication and storytelling skills
• Demonstrated cross functional leadership with Product, Sales, Growth, and Customer Success
• Comfort operating in fast moving, lightly structured environments

Preferred

• Experience marketing to Home Services or E commerce audiences
• Experience repositioning legacy or offline categories through technology
• Experience in early stage or fast scaling companies

Benefits

• equity
• benefits