Responsibilities

• Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM, audience activation, tracking, attribution, and marketing data infrastructure.
• Build best-in-class measurement capabilities across paid, organic, and partner channels, creating a trusted source of truth for acquisition performance.
• Partner with Marketing to improve audience targeting, lifecycle messaging, SEO/SEM performance, and channel optimization.
• Drive strategy for audience segmentation, activation, suppression, and first-party data utilization using platforms such as Snowflake and Hightouch.
• Own the digital enrollment experience, ensuring it is optimized for conversion, personalization, and growth.
• Define success metrics, manage vendor relationships, and prioritize investments that maximize marketing effectiveness and ROI.

Requirements

• 8+ years of Product Management experience, with significant exposure to MarTech, growth platforms, data infrastructure, or customer acquisition.
• Deep understanding of CRM and lifecycle marketing platforms, CDPs, data activation tools, attribution, tracking, and measurement.
• Experience partnering with Marketing teams to scale paid media, SEO, SEM, and lifecycle programs through technology and data.
• Experience leading MarTech platform consolidations, CRM migrations, or large-scale measurement transformations.
• Strong analytical skills with experience leveraging data warehouses, product analytics, and experimentation frameworks to drive decisions.
• Proven ability to lead cross-functional initiatives across Product, Engineering, Data, and Marketing teams.
• Strong communication, stakeholder management, and strategic thinking skills.
• Bonus points: Experience with affiliate, partner, or co-marketing attribution and/or experience with identity-based audience matching and first-party data strategies.

Preferred

• Bonus points: Experience with affiliate, partner, or co-marketing attribution and/or experience with identity-based audience matching and first-party data strategies.

Benefits

• At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.