Lead Product Manager, AI Go To Market & Narrative Strategy

Minnetonka, MN (Hybrid)

$113K/yr – $193K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the narrative and go-to-market for AI products, turning complex AI concepts into executive-ready stories, prototypes, and alignment across product, marketing, and partnerships to shape strategy and investment decisions.

  • Communications design: translate AI insights into clear executive narratives and visuals.
  • GTM and messaging: co-create positioning, launch plans, enablement, and adoption levers with cross-functional teams.
  • Narrative architecture: build a trusted AI portfolio story, proof points, and responsible AI framing.

Job Description

Responsibilities

  • Design and deliver communications that translate our team’s AI insights into clear, executive-ready narratives, briefings, and visual artifacts (quarterly/annual reports, market/futures outputs, and strategic readouts)
  • Co-author go to market strategies for new AI products and capabilities, including positioning, target audiences, messaging frameworks, launch planning, enablement needs, and adoption levers (internal and external)
  • Create and maintain a messaging architecture for our AI product portfolio: value propositions, differentiators, proof points, and trust/responsible AI framing
  • Craft future vision narratives for AI in healthcare (scenarios, “north star” experience stories, and strategic arcs) that help leaders align on direction and investment choices
  • Produce mid fidelity prototypes (e.g., concept flows, storyboards, demo walkthroughs, lightweight clickable prototypes) that tie narrative to an experience—accelerating stakeholder understanding and decision-making
  • Partner closely with Product, Market Intelligence, Partnerships, UX, and Enterprise Brand/Comms teams to align narrative and GTM plans to real product roadmaps, partner constraints, and responsible AI expectations
  • Support executive readiness: build talk tracks, presentations, and briefing materials for leadership forums, partner engagements, and major internal milestones

Requirements

  • 7+ years in product marketing, go to market strategy, product strategy, brand/communications, narrative/communication design, or UX design for technology-enabled products
  • Demonstrated experience developing GTM strategies (positioning, messaging, launch planning, enablement) in partnership with Product and cross-functional stakeholders
  • Solid storytelling ability: can synthesize complex technical/product concepts into clear narratives for executive audiences
  • Demonstrated ability to create mid fidelity prototypes or concept artifacts that make strategies concrete (tools may include Figma and/or AI-assisted prototyping workflows)
  • Working proficiency producing executive-ready visuals with design tools (e.g., Adobe Creative Suite such as Illustrator, InDesign, Photoshop and/or equivalent), and solid visual judgment
  • Solid cross-functional collaboration skills across Product, UX, Marketing/Brand, Partnerships, Legal/Compliance/Security in regulated environments
  • Comfort and willingness to travel up to 10% domestically

Preferred

  • Experience supporting AI-enabled products (LLMs, copilots, conversational experiences, personalization) and familiarity with responsible AI and trust patterns
  • Healthcare domain familiarity (payer/provider), and comfort with high-trust communications
  • Portfolio of published thought leadership, keynotes, internal comms campaigns, or launch assets

Benefits

  • comprehensive benefits package
  • equity stock purchase and 401k contribution
  • incentive and recognition programs
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
1.5M
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$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K

Marketing Team

Marketing Team Size
1,070 (1% of company)
Median Career Experience
19 years
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10.8 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

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