Lead, Marketplace - Best Buy Ads

New York City, NY (Hybrid)

$76K/yr – $134K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the advertiser growth plan for Best Buy Ads sellers, turning data into revenue by steering strategy, adoption, and cross-functional fixes that improve spend performance.

  • Relationship and strategy: Build trust with sellers and advise on ad strategy to unlock investment and growth.
  • Campaign execution and optimization: Lead campaigns across sponsored products and paid search, driving visibility and ROAS.

Job Description

Responsibilities

  • Maintain and grow relationships with a portfolio of marketplace sellers, serving as a trusted advisor on advertising strategy and performance
  • Execute and optimize campaigns across Best Buy Ads channels, including sponsored products and paid search
  • Monitor campaign performance and identify opportunities to improve visibility, conversion, and return on ad spend
  • Analyze performance data to develop actionable insights and recommendations for sellers and internal stakeholders
  • Support onboarding and ongoing education to drive adoption, investment, and growth
  • Partner cross-functionally with Marketplace, Product, Analytics, and Operations teams to improve advertiser experience and outcomes
  • Contribute feedback to enhance tools, processes, and overall program effectiveness
  • Support revenue-driving initiatives and help scale best practices across the marketplace

Requirements

  • 2+ years of experience in digital advertising, ecommerce, retail media, marketplace, or sales/client-facing roles with revenue responsibility
  • Working knowledge of paid search, sponsored products, or retail ad platforms
  • Strong analytical skills with the ability to interpret data and make recommendations
  • Excellent communication skills with the ability to influence, persuade, and drive partner investment
  • Highly organized and able to manage multiple priorities in a fast-paced environment
  • Proven ability to identify growth opportunities, drive adoption, and contribute to revenue outcomes

Preferred

  • Experience working with third-party sellers or vendor partners
  • Background in campaign management, client success, or performance marketing
  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience in Salesforce

Benefits

  • We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
  • Our Benefits Include
  • - Competitive pay
  • - Generous employee discount
  • - Physical and mental well-being support
Best Buy logo

Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
101.6M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
34.7%
Direct
58.3%
Referral
4.1%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~72.9K

Marketing Team

Marketing Team Size
2,119 (3% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
8

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