Lead Marketing Operations Specialist

USA (On-site)

$116K/yr – $145K/yrSenior LevelFull time

Posted 3 days ago

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Job Summary

Own and optimize SDR AI tooling and workflows to boost productivity and pipeline impact.

Define roadmaps and success metrics for AI initiatives.
Collaborate with cross-functional teams and vendors to scale AI deployments.

Job Description

Responsibilities

Own day-to-day administration and optimization of SDR AI tools, including Qualified, Microsoft Co-Pilot, Gong Agent Studio, and future AI platforms.
Identify new AI features, use cases, and technologies that can improve SDR productivity and pipeline impact.
Build and manage implementation roadmaps for new AI tools, features, agents, and workflows.
Partner with SDR Leadership, Marketing Operations, Sales Operations, Business Systems, and vendors to launch and scale AI initiatives.
Define business requirements, success metrics, rollout plans, and enablement needs for AI-related projects.
Monitor tool performance, adoption, and business impact; recommend improvements based on data and user feedback.
Maintain documentation, governance, and best practices for AI tool usage.
Support vendor evaluations, pilots, and recommendations.

Requirements

Marketing and/or SDR/BDR Operations experience. Experience building and launching agentic AI solutions in a SaaS Sales, Revenue Operations, or Marketing Operations environment.
Experience with Salesforce, Marketo, LeanData, Qualified, Gong, 6Sense, or similar GTM platforms.
Familiarity with Sales Development processes and workflows, including lead routing, campaign workflows, account matching, and SDR engagement motions.
Experience with AI tools, AI-enabled workflows, or AI-powered GTM technologies.
Experience with Sales Development tools, sales engagement platforms, conversational marketing tools, and revenue technology platforms.
Ability to translate business needs into technical requirements and scalable processes.
Strong project management, communication, and stakeholder management skills.

Preferred

Experience in Marketing Technology, Revenue Operations, or a related GTM systems role.
Experience with AI SDR tools, chatbots, virtual agents, conversational marketing platforms, or AI sales assistants.
Strong understanding of Salesforce and GTM system integrations.
Comfortable working with emerging technologies and building processes in ambiguous environments.

Benefits

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc.

Dynatrace

4.1 Glassdoor

Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.

Founded in 2005

Boston, Massachusetts, USA

5.6K employees (261 in marketing)

www.dynatrace.com

80% recommend to a friend

91% CEO approval