Responsibilities

• Leading Clio’s growth strategy for the government segment — federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations — identifying and driving revenue opportunities that can be optimized to unlock significant, compounding growth.
• Analyzing all aspects of Clio’s marketing and sales funnel for the government segment, identify the largest areas of improvement, and implement strategies to capitalize on them — accounting for longer decision cycles, procurement requirements, and institutional buying dynamics.
• Articulating and communicating plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes.
• Driving cross-functional planning processes for government segment growth.
• Leading partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics and results, and adjust as needed to meet goals.
• Owning and activating Government channel partners and resellers on an integrated, joint go-to-market strategy.
• Acting as the subject-matter expert for the rest of the marketing team — both in Demand Generation and in the government segment — surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints.
• Maintaining multiple, complex, scalable, end-to-end programs, designed with specific goals aligned to the government segment’s growth trajectory.
• Managing large portions of budgets, including negotiating and partnering with vendors, associations, and public-sector-relevant channels.
• Building awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public-sector legal community.

Requirements

• 10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences
• Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations
• Experience working directly and activating Government resellers and channels partners on joint GTM strategies
• Excellent analytical skills and experience measuring and optimizing data-driven marketing programs
• Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines
• Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers
• Comfort making decisions with imperfect information in an emerging, high-growth environment
• Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions to be in office minimum twice per week
• Flexible time off policy, with an encouraged 20 days off per year
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
• Clio provides accessibility accommodations during the recruitment process