Lead, Marketing Analytics at Gemini | New York, USA | $130K/yr – $185K/yr

Lead, Marketing Analytics

New York, USA (Hybrid)

$130K/yr – $185K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Lead, Marketing Analytics to own measurement, attribution, and data storytelling that informs growth decisions across acquisition and retention.

5-8+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance.
Must-have: Hands on experience with Google Analytics, AppsFlyer, MixPanel, and Looker.
Standout: Experience partnering cross-functionally with Engineering, Product, and Marketing to drive growth.

Job Description

Responsibilities

Budget Management: Analyze performance & brand marketing spend and data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
Measure app and/or web marketing performance, with fluency in core growth metrics
Attribution: Understand tracking and pixel implementation with a focus on iOS including implementing Google and Meta conversion APIs
Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
Growth Data: Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
Tell a clear story with data by connecting insights to concrete actions and recommendations

Requirements

You have spent 5-8+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
Hands on experience with analytics tools including Google Analytics, AppsFlyer, MixPanel, and Looker
You are an expert in SQL and have deep experience with Excel
Experience leveraging AI platforms to streamline workflows & efficiencies
You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
Bachelor degree preferred

Benefits

Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off

Gemini

3.3 Glassdoor

Our mission is to unlock the next era of financial, creative, and personal freedom. Gemini (NASDAQ: GEMI) envisions a future where crypto will redesign the global financial system, the internet, and money in a way that provides greater choice, independence, and opportunity for all. As a trusted bridge between the traditional financial system and the emerging cryptoeconomy, we are providing access for individuals and institutions to a decentralized future that is more open, fair, and secure.

Founded in 2015

New York, New York, USA

1.8K employees (121 in marketing)

gemini.com

54% recommend to a friend

61% CEO approval