Responsibilities

• Strategic Consulting/Partnership: Partner with marketing teams to identify and size marketing opportunities, identify dependencies (i.e., data, timing, regulatory, media, etc.) and make recommendations for marketing approaches to support business goals.
• Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated utilizing A/B or multivariate testing methods. Responsible for advocating and building the discipline for continual testing, measurement, and iteration.
• Campaign analysis and reporting: Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.). Responsible for providing requirements to BI team to build reports into production environment. Responsible for providing recommendations for future testing and roll-out opportunities. Will partner with marketing to share insights.
• Advanced Analytics: Responsible for defining and executing on the marketing analytics roadmap. Responsible for identifying the opportunity for advanced analytics (i.e., predictive models for targeting, segmentation solutions, cross-sell models, etc.) and working with analytics partners to develop the solution, ensuring models are stable, actionable, valid and risk compliant.

Requirements

• Bachelor's degree or higher in an analytical discipline such as statistics, mathematics, engineering, or related field
• 5+ years of experience in multiple marketing strategies such as omni-channel marketing measurement, targeting, attribution, forecasting, and experimental test design
• Proficiency in statistical analysis tools and programming languages (e.g., Python, R, SQL)
• 7+ years of analytics in a fast-paced environment
• Experience with managing multiple projects and deadlines across teams in a large, highly matrixed company
• Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity
• Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
• Experience gathering requirements for BI/reporting automation
• May require travel up to twice a year

Preferred

• Master's degree in economics or mathematics

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities