Responsibilities

• Develop and execute insight-driven, omni-channel marketing strategies that measurably increase awareness, engagement, and participation in energy efficiency programs
• Gather and analyze campaign analytics and performance metrics to improve future campaigns.
• Use customer insights, segmentation and data to inform marketing plans and targeting
• Collaborate with internal business and communications stakeholders to ensure alignment on business goals and support of National Grid’s communications strategy.
• Work with partner creative agencies or in-house design teams to execute on campaign vision and goals
• Coordinate creative services requests for internal collateral development and direct mailings.
• Attend and represent marketing at recurring meetings with cross-functional partners.
• Proactively research, monitor and analyze key marketing trends and best practices in order to influence marketing efforts and identify new ways to engage customers
• Has a great ability to balance workload and multiple projects / initiatives at one time
• Own and manage large, multi-channel marketing budgets, ensuring effective allocation of spend and timeliness of invoice payments

Requirements

• Bachelor’s degree level qualification, preferably in Marketing/Communications, and/or a professional qualification in Marketing/Communications and at least 7 years of experience working in brand, marketing and communications.
• Experience leading the development, execution and management of marketing campaigns
• Experience managing agencies and large-scale marketing budgets
• Extensive experience working cross-functionally and across external vendors/agencies
• Energy, utilities, or regulated industry experience is a plus
• Proficient in relevant software e.g. Microsoft Office products (Excel, Word, PowerPoint).