Lead Marketing Analyst

San Francisco, CA (Hybrid)

$168K/yr – $208K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the marketing analytics backbone, linking campaigns to revenue with a trusted attribution framework and clear, actionable insights for senior leadership.

  • Build and maintain reporting infrastructure to show campaign performance, funnel conversion, channel impact, and pipeline-to-revenue signals.
  • Lead attribution design and stakeholder storytelling to guide budget decisions and cross-team alignment.
  • Partner with leaders to scope high-impact analyses, translate findings into concrete recommendations, and drive data-driven decision making.

Job Description

Responsibilities

  • Build and maintain the reporting infrastructure that provides reliable visibility into campaign performance, funnel conversion, channel effectiveness, pipeline creation, and revenue impact.
  • Establish and evolve a trusted attribution framework that connects marketing investments to business outcomes.
  • Partner directly with senior marketing leaders to identify, prioritize, and scope high-impact analytical initiatives.
  • Conduct deep analyses that uncover opportunities to improve performance, optimize spend, and accelerate growth.
  • Translate complex findings into clear recommendations that drive alignment and action across teams.
  • Help stakeholders ask better questions, frame problems effectively, and use data to guide decisions.
  • Evaluate and improve marketing measurement processes, tooling, and reporting infrastructure.
  • Champion a culture of data-driven decision making throughout the organization.

Requirements

  • 7+ years of experience in marketing analytics, marketing science, or related functions.
  • Expertise using SQL to perform complex analyses independently.
  • Experience with BI and visualization tools such as Looker, Tableau, Sigma, Mode, or similar platforms.
  • Experience building reporting frameworks, dashboards, or measurement systems from the ground up.
  • Strong understanding of marketing attribution, funnel measurement, customer acquisition, and performance analytics.
  • Experience partnering directly with senior stakeholders and influencing business decisions through data.
  • Exceptional communication and storytelling skills, including the ability to tailor insights to technical and non-technical audiences.
  • Demonstrated ability to synthesize large amounts of information into clear, actionable recommendations.

Preferred

  • Experience supporting multiple marketing functions simultaneously, such as Growth Marketing and Product Marketing.
  • Experience within B2B SaaS, marketplace, or product-led growth environments.

Benefits

  • Compensation - Competitive salary and meaningful equity in a fast-growing company
  • Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
  • Paid Time Off - Unlimited and flexible vacation policy
  • Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
  • Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
  • Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
  • Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
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Hover

3.6 Glassdoor

Hover transforms smartphone photos of any property into an accurate, interactive 3D model, giving people the power to unlock the true potential of home. With Hover, homeowners and construction pros can design homes with Generative AI, get better estimates, receive exact measurements, and more. Hover’s insurance industry customers use our integrated claims automation system to reduce costs, decrease cycle times, and streamline the inspections to claims workflow. Offering solutions to homeowners, construction pros, and the insurance market, Hover makes home improvement easier and more efficient than ever before. Every three seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have captured millions of properties and modeled billions of square feet using Hover's technology.

Founded in 2011
San Francisco, California, USA
458 employees (121 in marketing)
65% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
207.3K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
32.4%
Direct
57.3%
Referral
7.2%
Social
2.5%
Paid
0.5%

Headcount Trend

Current headcount: ~460

Marketing Team

Marketing Team Size
13 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$127.3M
Last Raise
$60M
Series D, 5 years ago

Funding History

  • Nov 2020
    Series D • $60M
  • Apr 2019
    Series C • $25M
  • Jan 2018
    Series B • $25M

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