Lead Manager - External Relations (Trade Marketing) at Reynolds American Inc. | Winston-Salem, NC

Reynolds American Inc.

Lead Manager - External Relations (Trade Marketing)

Winston-Salem, NC (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate external relations initiatives to influence trade partners and policymakers, turning policy priorities into actionable programs, data-driven insights, and partnerships at local/state levels.

External Relations: Drive strategy, partner engagement, and advocacy with trade groups and local officials.
Data & Insights: Lead data management and analytics to reveal the commercial impact of policy activity.
Operations & Partnerships: Serve as primary liaison to outside advocacy groups and oversee trade association activities and events.

Job Description

Responsibilities

Collaborate with internal and external partners to create, implement, and drive tactical policy priorities to maximize influence of trade partners among local elected officials.
Work with local Field Trade Marketing teams to inform and activate retail and wholesale trade partners primarily on legislative activities at the local and state levels.
Support the legislative communication strategy to inform and activate trade partners, as well as internal function activation.
Support the Director External Relations on state level strategy execution as assigned.
Lead External Relations Internal Data management to ensure data integrity at the local and state level.
Support External Relations insight initiatives which will provide greater visibility into the commercial impact of local, state, and federal policy initiatives.
Act as primary point of contact for outside advocacy groups as it relates to grassroots engagement execution.
Support the External Relations function through next generation trade association exploration and build out; and operational initiatives as assigned.
Attend trade association, customer, and internal events as requested.

Reynolds American Inc.

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco plc (BAT), and represents the largest market in the global BAT Group. The Reynolds organization and its predecessor companies can trace roots back to 1760. Today, we are leading the transformation of the tobacco industry with operating companies that offer a wide range of products to address the evolving preferences of adult tobacco and nicotine consumers.We have a clear purpose to build A Better TomorrowTM by reducing the health impact of our businesses. Every day, our people, workplaces, and brands set us apart as we create a future that redefines the ways adult tobacco and nicotine consumers enjoy tobacco and nicotine in the 21st century. If working together to achieve this purpose speaks to you, you are in the right place. As a member of our team, you’ll join an exceptional workplace, collaborating across borders with colleagues from multiple disciplines to evolve our businesses in one of the most dynamic phases of our history. To keep up with the change happening in our industry, we have the most intelligent, curious, and resilient people in business taking on new challenges to drive us forward, and seek forward-thinking leaders with new skills and capabilities to join us on the journey.We invest in employees’ careers and total well-being because we know our organization succeeds when our people thrive. To learn more about Reynolds American Inc. and its operating companies, please visit www.reynoldsamerican.com.Reynolds American Inc. is an indirect, wholly owned subsidiary of the BAT Group and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; R. J. Reynolds Vapor Company; Modoral Brands Inc.; RAI Innovations Company; RAI Services Company; and Reynolds Marketing Services Company.

Founded in 2004

USA

3.4K employees (304 in marketing)

www.reynoldsamerican.com