Responsibilities - Lead Management strategy execution and optimization across lead flow stages. - Deep buyer journey understanding from Suspect to Client, including cross-sell and relationship deepening. - Develop dashboards to track progress and identify problems. - Use data to understand prospect experience and identify quality leads likely to convert. - Lead functional expansions like new lead forms and scoring models. - Facilitate discussions with marketing and sales to identify improvement areas. - Build robust cross-functional relationships to drive funnel analytics and insights. - Subject matter expert advocate for best practices in lead capture, nurture, scoring, and reporting. - Socialize vision and results with partners; maintain marketing and sales alignment. - Identify overlaps across BUs and share beneficial practices. Requirements - Minimum 5 years' experience within a marketing role or organization - Experience working with cross-functional partners - Experience with using Marketo - Experience with data visualization, reporting and analytics platforms such as SQL, Alteryx and Tableau - Experience with using a Customer Relationship Management system - preferably Salesforce - Demonstrated ability to facilitate discussions with cross functional partners, asking probing questions to understand motivations and perspectives, then driving to recommendations and consensus - Ability to present ideas concisely to influence understanding and consensus - Bachelor's degree required Nice to Have - Preferred knowledge of the financial services industry Benefits - Medical, prescription, dental, vision, AD&D, and life insurance offerings - Short-term disability - 401K plan (all benefits are based on eligibility)