Responsibilities

• Lead Global and North America communications for Jordan Brand FBAT—Global Football, Baseball, American Football and Training—shaping narratives and driving breakthrough storytelling across athletes, product and sport moments.
• Collaborate closely with cross-functional and geo teams, agency partners, and key stakeholders to deliver integrated communications strategies that elevate the Jordan Brand and fuel business growth.
• Develop and lead communications strategies for FBAT, overseeing planning through execution across Global and North America.
• Set the seasonal communications approach, leading key moments, managing issues and opportunities, aligning with the business and partnering with the media relations team to land compelling stories.
• Lead communications for Jordan Brand FBAT across Global and North America, setting strategy and driving integrated storytelling in partnership with geo, brand, sport marketing, product and media teams.
• Own the FBAT communications strategy across Global and North America, aligning seasonal narratives to business priorities and growth initiatives
• Lead integrated communications plans for key FBAT moments (athlete signings, product launches, seasonal campaigns, tournaments/series), including message architecture and story angles
• Partner with media relations team to secure and manage proactive story opportunities, interviews and briefings across sport, product and key sport moments
• Anticipate and manage emerging issues, risks and opportunities impacting FBAT; develop POVs, reactive statements and guidance in partnership with key stakeholders
• Build strong cross-functional relationships and influence without authority—bringing clarity, momentum and cohesion across multiple teams and time zones

Requirements

• Bachelor’s degree in communications, Public Relations or Marketing or related field. Will accept any suitable combination of education, experience and training.
• 8+ years of experience in communications, PR and/or brand marketing (in-house, agency or both), with experience leading integrated programs
• Proven ability to lead through influence—building alignment across senior stakeholders, cross-functional teams and geographies
• Strong writing, editing and research skills with the ability to adapt tone and voice for different audiences
• Strategic thinker who can also execute—comfortable moving between big-picture planning and detailed delivery across Corporate, Brand, Product and Media communications
• Understanding of the current media landscape, including national, regional, trade, and digital outlets
• Highly organized and calm under pressure; able to lead multiple projects simultaneously and meet tight deadlines in a fast-paced environment
• Organized, detail-oriented and reliable under pressure
• Jordan Brand enthusiast with strong knowledge of sport and culture—especially football, baseball, American football and/or training—and a desire to help shape what’s next

Preferred

Benefits