Lead, Integrated Marketing

New York City, NY (On-site)

$66K/yr – $88K/yrMid Level2+ years expFull time

Posted 7 days ago

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Job Summary

Own end-to-end campaign execution support for multi-channel GTM efforts and asset coordination across Marketing to keep initiatives moving from planning through delivery.

  • Coordinate asset creation and QA across teams
  • Maintain calendars, trackers, and status updates for leadership visibility
  • Assist post-campaign analyses and process improvements leveraging AI tools

Job Description

Responsibilities

  • Campaign Execution
  • Support the day-to-day execution of multi-channel go-to-market (GTM) campaigns for product launches and segment-specific initiatives.
  • Coordinate asset creation across marketing teams including Digital, PR, Events, Content, and Creative ensuring campaign elements are completed on schedule, and compiled into holistic campaign documentation.
  • Manage asset QA and approval routing , conducting quality assurance checks on links, landing pages, and creative specs while routing materials through legal reviews.
  • Asset & Material Support
  • Own the creation and delivery of marketing materials resulting from strategic alignments with Tech, Product, Sales, and Member Experience teams.
  • Apply established product positioning and messaging frameworks to draft baseline campaign copy, promotional collateral, and sales & community toolkits.
  • Process & Operations Coordination
  • Maintain team status trackers, deliverables, and global marketing calendars , proactively identifying potential delays and keeping daily action items moving forward.
  • Assist in post campaign performance recaps, gathering metrics from channel leads and assemble for leadership review.

Requirements

  • 2–4 years of marketing experience with a foundation in integrated marketing, campaign management, product marketing support, or demand generation.
  • High attention to detail with a strong interest in go-to-market strategy, product marketing, and multi-channel campaign execution.
  • Exceptional organizational and project management skills , with comfort managing multiple concurrent deliverables and keeping workstreams on schedule.
  • Proficiency in presentation tools with a good eye for clean visual layouts, formatting, and deck structure.
  • Resourceful, detail-oriented team player who takes ownership of asset creation, drives tasks to completion, and collaborates smoothly with senior team members.
  • Strong written and verbal communication skills , with an ability to keep stakeholders aligned, organized, and informed.
  • Tech-savvy mindset , eager to learn new project management software and test AI productivity tools.

Benefits

  • Benefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.

WeWork

3.6 Glassdoor

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Founded in 2010
New York, New York, USA
5.3K employees (508 in marketing)
63% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$410.1K
Traffic Source Mix
Search
35.1%
Direct
57.7%
Referral
6%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
366 (7% of company)
Median Career Experience
11.5 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22.2B
Last Raise
$450M
Post IPO Equity, 2 years ago

Funding History

  • Apr 2024
    Post IPO Equity • $450M
  • Jan 2023
    Post IPO Debt • $250M
  • May 2022
    Post IPO Debt • $350M

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