Responsibilities

• Lead analysis of pipeline health, funnel conversion, stage progression, pipeline coverage, and revenue performance across the demand waterfall — identifying gaps versus targets and the operational and programmatic drivers impacting performance.
• Measure and report on campaign effectiveness — including lead generation, engagement, pipeline creation, influenced revenue, and return on marketing investment — developing insights and recommendations to optimize marketing programs, targeting, and resource allocation.
• Develop and maintain dashboards, scorecards, and executive-level reporting to support data-driven decision-making — conducting ad hoc and strategic analyses to support planning, forecasting, and business decision-making.
• Partner with Marketing leadership to assess performance and influence decisions related to channel effectiveness, messaging, audience targeting, and resource allocation — presenting findings and recommendations in a clear and actionable manner to senior stakeholders.
• Collaborate with cross-functional stakeholders to define and evolve KPIs, measurement frameworks, and reporting standards — identifying opportunities to improve data quality, reporting accuracy, and measurement processes.
• Operate as an innovative thought leader and trusted advisor — mentoring and coaching team members, staying current on marketing analytics best practices and emerging technologies, and contributing to the overall growth and quality of the marketing organization.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field (or equivalent experience), with 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics.
• Strong understanding of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics — including funnel conversion, demand generation, and revenue attribution.
• Proven ability to analyze complex data sets and translate insights into actionable business recommendations — with a demonstrated ability to influence senior stakeholders and drive strategic decision-making through data-driven insights.
• Experience building executive-level dashboards and presenting insights to senior stakeholders — with strong communication skills and the ability to translate technical insights clearly for non-technical audiences.
• Strong organizational and prioritization skills — with the ability to manage multiple initiatives simultaneously and collaborate effectively across a matrixed organization.

Preferred

• Experience leveraging AI-enabled analytics, predictive modeling, or automation technologies in marketing or revenue operations environments.
• Experience supporting B2B SaaS or enterprise software organizations — with knowledge of pipeline forecasting and revenue performance metrics.
• Experience analyzing multi-channel marketing programs — including digital, events, content, and partner marketing.
• Experience building automated reporting and self-service analytics solutions to improve reporting efficiency and stakeholder access to insights.
• Familiarity with AI-driven analytics or predictive modeling tools — with a passion for staying current on marketing analytics best practices, industry trends, and emerging technologies.