Lead, Go-To-Market Strategy - Multifamily Channel

Oak Brook, IL (On-site)

$103K/yr – $165K/yrSenior Level7+ years expFull time

Posted 7 days ago

Job Summary

Own and drive Multifamily channel programs from GTM to performance, leading cross-functional teams across planning, pricing, enablement, and reporting.

  • Lead cross-functional launches and business planning
  • Develop segmentation, financial models, and partner strategy
  • Deliver channel performance dashboards and risk mitigation

Job Description

Responsibilities

  • Lead execution of complex Multifamily channel programs and product launches, including the go-to market brief, audience segmentation, launch checklist, and readiness tracking, independently determining approach and leading cross-functional project teams to achieve program milestones.
  • Lead execution of the joint business planning process across assigned Multifamily dealers, distributors, and partners, including plan build, performance tracking, and quarterly business reviews.
  • Serve as subject matter expert for Multifamily channel programs; design and implement the cross functional business processes required to run channel programs and promotions with Product, Marketing, Operations, Finance, and Sales.
  • Develop the Multifamily segmentation analysis, including dealer tiers, distributor economics, and installer personas; recommend refinements to partner strategy based on findings.
  • Develop the financial models behind channel decisions, including ROI, customer acquisition cost, partner value, and cost to deliver; provide the analysis supporting pricing targets, resource priorities, and business cases.
  • Manage Multifamily pricing, rebate, and promotional program execution, including partner enrollment, payout accuracy, and dispute resolution; recommend improvements to future program structures
  • Develop the Multifamily partner enablement package with Marketing and Product, including sales tools, technical content, training, and collateral; track partner adoption and effectiveness.
  • Own the Multifamily channel performance reporting package, including dashboards, program-level results, and the monthly readout; provide inputs to the forecasting and demand planning process, including the promotional calendar and partner funding.
  • Maintain the ongoing Multifamily channel situation analysis, tracking competitor activity, partner operational and financial results, and product and service innovation; recommend implications and actions to the channel team.
  • Anticipate Multifamily channel risks and execution issues, develop and lead mitigation plans, and build and maintain working relationships with Multifamily partner contacts in support of key account management.

Requirements

  • Bachelor's Degree in Business, Marketing, or related field
  • 7+ years of relevant work experience in Sales, Strategic Planning, Marketing, and/or Channel Management, with a focus on professional distribution, dealer, and installer channels in B2B or B2B2C environments
  • Demonstrated ability to lead cross-functional project teams, articulate a clear point of view, and drive results within a complex organization
  • Strong analytical and conceptual thinking skills; financial acumen sufficient to build ROI, customer acquisition cost, and partner value models
  • Ability to leverage quantitative, qualitative, and trend data to draw conclusions and recommend holistic solutions
  • Outstanding written and verbal communication skills; ability to adapt communication for audiences at multiple internal and external levels
  • High degree of comfort managing multiple, competing priorities in ambiguous, fast-paced environments; proactively identifies issues and opportunities and recommends actions

Preferred

  • Cross-functional background with IoT consumer products & services
  • Experience in the multifamily, proptech, SaaS, or connected home ecosystems
  • Experience mentoring or providing direction to junior team members or project contributors

Benefits

  • In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).
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Chamberlain Group

3.3 Glassdoor

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 50+ million homes, and 12 million+ people rely on the myQ® app daily. Chamberlain Group earned a spot on Built In’s 2025 Best Places to Work Awards for Chicago.

Founded in 1906
Oak Brook, Illinois, USA
2.6K employees (108 in marketing)
49% recommend to a friend
59% CEO approval

Salaries

Posted range

$103K/yr – $165K/yr

Taken straight from the job posting.

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Lead, Go-To-Market Strategy - Multifamily Channel

Chamberlain Group · Oak Brook, IL · On-site