Lead Generation Specialist

Grand Rapids, MI (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive outbound B2B marketing and sales outreach for Acrisure, using HubSpot and Auris to generate meetings and brand-aligned campaigns.

  • Own outbound prospecting workflow to generate 5–10 meetings weekly.
  • Must-have: 2–3 years of B2B marketing with HubSpot experience.
  • Standout: Cross-territory branding support and webinar/roadshow collaboration.

Job Description

Responsibilities

  • Proactively generate lists of potential prospects and develop focused campaigns.
  • Make at least 200 outreach activities per week to achieve the weekly meeting goal.
  • Set 5-10 confirmed introductory meetings per week.
  • Be able to effectively communicate the Acrisure brand and ‘sales pitch’ (a strategic focus).
  • Leverage Auris to prospect efficiently and effectively, as well as to log all sales activities in HubSpot.
  • Ensure consistency of the brand and adequate marketing and communication support to all locations.
  • Marketing efforts collaborated to territory specific demographics
  • May participate with strategy and planning of webinars on site, roadshow activity.
  • Conduct new business reporting and create dashboards to deliver actionable data.
  • Increase Client Advisor workflow efficiency by pursuing improvements to HubSpot, system integrations, and greater mobile access to content

Requirements

  • Bachelor’s degree in business or related field of study or equivalent experience required. 2-3 years of relevant work experience in B2B marketing.
  • Excellent presentation skills.
  • Should possess commercial lines product knowledge, as well as knowledge of agency systems and company relationships.
  • Self-motivated, with the initiative to prioritize and be self-directed.
  • Effective organizational skills and the ability to respond to requests effectively and efficiently.
  • Ability to carry out detailed written or verbal instructions with multiple variables.
  • Ability to communicate effectively.
  • Ability to promote, and maintain a team environment, willing to find accommodating solutions for our customers, companies, and the office.
  • Ability to successfully adhere to company policies and procedures, as well as maintain strict confidentiality.
  • Work as a member of the Midwest Sales and Growth Team to proactively utilize the resources available.
  • Must be comfortable in an electronic environment with strong computer skills.
  • Excellent verbal and written communication skills.
  • Excellent people skills and ability to work well in a team environment.
  • Strong organizational skills.
  • Become licensed in P&C and Health & Life and maintain that licensure.
  • Insurance industry experience preferred.
  • HubSpot experience preferred.
  • Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Nice To Have

  • HubSpot experience preferred.
  • Insurance industry experience preferred.

Benefits

  • Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
  • Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
  • Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
  • Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
Acrisure logo

Acrisure

3.5 Glassdoor

As a global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in 23 countries. And this is just the beginning.

Founded in 2005
Grand Rapids, Michigan, USA
4.7K employees (218 in marketing)
54% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
81K
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
39.5%
Direct
52.9%
Referral
5.5%
Social
0.9%
Paid
1.1%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
166 (4% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$11.4B
Last Raise
$550M
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing • $550M
  • May 2025
    Private Equity • $2.1B
  • Jun 2024
    Debt Financing • $1.6B

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