Lead Generation Marketing Manager

Atlanta, GA (Remote)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive lead-generation partnerships by sourcing and managing partner campaigns up to $100k/mo, with end-to-end relationship ownership and performance forecasting across home services channels.

  • Own sourcing and end-to-end management of lead partners for pilot campaigns up to $100k/mo.
  • Must-have: 3+ years with third-party lead gen agencies and experience with LeadConduit/ActiveProspect.
  • Standout: Home services lead generation or online marketplace experience.

Job Description

Responsibilities

  • Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
  • Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided.
  • Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities.
  • Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.

Requirements

  • 3+ years of experience in working with third-party lead generation agencies with strong analytical skills, required; experience with lead generation in the home services space, preferred.
  • Bachelor’s degree in business, marketing, or another related field.
  • Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
  • Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations. Experience in working with online marketplaces for local services, such as Angi, is a plus.

Preferred

  • Experience with lead generation in the home services space (preferred)
  • Experience with online marketplaces for local services (e.g., Angi) (a plus)
  • Experience with lead generation in the home services space (preferred)

Benefits

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential
West Shore Home logo

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006
Mechanicsburg, Pennsylvania, USA
1.3K employees (301 in marketing)
46% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
648.6K
Monthly Google Ads Budget
$337.9K
Traffic Source Mix
Search
38.5%
Direct
40.5%
Referral
8.1%
Social
8%
Paid
4.7%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
50 (4% of company)

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