Lead Generation & Marketing Automation Manager, Filene

Denver, CO (Hybrid)

$83K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive CRM-driven member engagement by designing automated journeys, implementing attribution, and optimizing lead-to-opportunity conversion.

  • Own CRM as single source of truth and design end-to-end engagement journeys across touchpoints.
  • Must-have: 5+ years in marketing/CRM with Salesforce and/or HubSpot and marketing automation.
  • Standout: Build executive dashboards and dynamic segmentation across Accounts, Contacts, Leads, and Opportunities.

Job Description

Drive CRM-driven member engagement by designing automated journeys, implementing attribution, and optimizing lead-to-opportunity conversion.

  • Own CRM as single source of truth and design end-to-end engagement journeys across touchpoints.
  • Must-have: 5+ years in marketing/CRM with Salesforce and/or HubSpot and marketing automation.
  • Standout: Build executive dashboards and dynamic segmentation across Accounts, Contacts, Leads, and Opportunities.
TruStage logo

TruStage

3.3 Glassdoor

TruStageTM is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable financial system, we are deeply committed to giving back to our communities and improving the lives of those we serve today, and tomorrow. For more information, visit www.trustage.com.Follow our showcase pages: TruStage|Financial Services, TruStage| Insurance and TruStage Ventures to learn more about our integrated products and solutions.Please read and abide by our social media community guidelines: https://bit.ly/3Te7ReeTruStageTM is the marketing name for TruStage Financial Group, Inc. Its subsidiaries and affiliates. Insurance products are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company, CUMIS Insurance Society Inc., CUMIS Specialty Insurance Company Inc., American Memorial Life Insurance Company, and Union Security Insurance Company. CORP-7948569.1-0525-0627

Founded in 1935
Madison, Wisconsin, USA
2.4K employees (155 in marketing)
48% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
919.3K
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
19.3%
Direct
61.2%
Referral
18.5%
Social
0.1%
Paid
0.8%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
124 (5% of company)

Recent News