Responsibilities

• The Role – As Lead Generation Marketer you will own the strategy and execution of LR Paris’ lead generation engine, responsible for building a qualified pipeline that fuels new client acquisition and account expansion. This is a strategic operational role: you design data-driven campaigns, establish scalable processes, and manage the HubSpot platform as a core business system. You will work cross-functionally with sales, marketing, and leadership to ensure consistent pipeline flow, campaign performance, and data integrity. Your success directly impacts revenue growth and the company’s path to becoming the Fortune 500 trusted gifting partner.
• Pipeline Strategy & Campaign Management
• Develop and own the annual lead generation strategy, including target markets, ideal customer profiles, and channel mix (email, digital, events, LinkedIn, third-party data).
• Design and execute multi-channel campaigns (email, digital, events, social, web) that generate qualified leads aligned to revenue targets and account expansion goals.
• Plan and manage events, pre-event, in-event, and post-event touches; with clear success metrics (pipeline impact, engagement, content capture).
• Monitor campaign performance daily/weekly against KPIs (lead volume, conversion rates, engagement, ROI); make rapid optimizations to improve results.
• Develop quarterly and annual marketing plans aligned to company revenue targets and product roadmaps.
• Research, Targeting & Lead Qualification
• Conduct market research and competitive analysis to identify high-value target accounts and industries.
• Define and maintain lead qualification criteria to ensure high-quality handoff to sales.
• Design and implement lead scoring models based on engagement, fit, and sales-input feedback.
• Analyze lead generation data regularly to identify trends, bottlenecks, and opportunities for optimization.
• HubSpot Data Ownership & Operations
• Own HubSpot strategy and administration, including contact and company segmentation, lifecycle stages, and lead scoring.
• Build and maintain nurture workflows, automated campaigns, and event attribution to move leads through the pipeline efficiently.
• Work with IT team to create and maintain dashboards that give leadership real-time visibility into campaign performance, pipeline health, and revenue contribution.
• Ensure data quality and integrity through regular audits, documentation of data governance standards, and ongoing team training.
• Evaluate, recommend, and integrate tools and platforms (e.g., Apollo, enrichment tools, marketing automation) that improve lead gen efficiency and data flow.
• Work with IT to integrate marketing initiatives into company systems (CRM, DAM, analytics) to reduce manual work and improve visibility.
• Sales Handoff & Pipeline Support