Lead Generation Manager

Austin, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B lead generation strategy and pipeline ownership for Kestra’s multi-brand wealth services.

  • Own cross-brand B2B funnel, MQL/SQL targets, and ROI tracking.
  • Must-have: 4–8+ years in B2B lead/demand generation with pipeline ownership.
  • Standout: Salesforce and marketing automation experience plus cross-functional execution in regulated financial services.

Job Description

Responsibilities
  • Own B2B lead generation strategy and performance across Bluespring Wealth Partners, Kestra Financial, Kestra Private Wealth, Arden Trust, and CBS Brokerage.
  • Translate B2B business growth objectives into brand‑specific lead generation plans, targets, and success metrics.
  • Set and manage annual and quarterly commitments for B2B MQLs, opportunities, pipeline value, and ROI in partnership with Sales leadership.
  • Ensure B2B lead programs align with each brand’s advisor audience, growth model, and sales motion.
  • Be accountable for B2B MQL volume, MQL quality, SQL and opportunity creation, and pipeline contribution.
  • Define, refine, and enforce B2B MQL criteria and quality standards in close partnership with Sales and Revenue Operations.
  • Own Salesforce‑based B2B funnel visibility, ensuring accurate lead routing, lifecycle staging, attribution, and reporting.
  • Partner closely with B2B sales teams to improve lead handoff, follow‑up expectations, feedback loops, and conversion performance.
  • Track and report B2B pipeline dollars sourced, conversion rates, cost efficiency, and ROI through Salesforce and related tools.
  • Ensure B2B lead generation programs meet or exceed minimum ROI thresholds and cost‑per‑lead targets.
Requirements
  • 4–8+ years of experience in lead generation, demand generation, or growth marketing, in B2B or financial services.
  • Proven experience owning pipeline outcomes, not just campaign execution.
  • Strong understanding of funnel metrics, MQL quality, opportunity conversion, and ROI modeling.
  • Experience working through cross-functional execution teams (marketing ops, paid media, creative, vendors).
  • Strategic mindset with strong analytical and decision-making skills.
  • Comfortable operating in a regulated environment and partnering closely with Compliance.
  • Excellent stakeholder management and executive-level communication skills.
  • Experience with Salesforce, marketing automation platforms, and performance reporting.
  • Bachelor’s degree from a four-year accredited college or university required.
  • Degree in marketing, business, or a related field preferred
Benefits
  • Competitive pay and benefits with a large employer (over 1600 employees nationwide)
  • 401(k), health insurance, and a competitive benefits package
  • Work in a supportive, collaborative environment committed to professional excellence
  • Help clients navigate meaningful financial decisions with confidence
  • Opportunities for training, development, and long-term growth within the firm
  • Tuition reimbursement for qualified expenses
Kestra logo

Kestra

3.2 Glassdoor

Kestra is an open-source orchestration platform that makes both scheduled and event-driven workflows easy. By bringing Infrastructure as Code best practices to data, process, and microservice orchestration, you can build reliable workflows and manage them with confidence.In just a few lines of code, you can create a flow directly from the UI. Thanks to the declarative YAML interface for defining orchestration logic, business stakeholders can participate in the workflow creation process.Kestra offers a versatile set of language-agnostic developer tools while simultaneously providing an intuitive user interface tailored for business professionals. The YAML definition gets automatically adjusted any time you make changes to a workflow from the UI or via an API call. Therefore, the orchestration logic is always managed declaratively in code, even if some workflow components are modified in other ways (UI, CI/CD, Terraform, API calls).

Founded in 2022
Paris, Île-de-France, FRA
53 employees (6 in marketing)
54% recommend to a friend

Traffic Signals

Monthly Visitors
98.5K
Traffic Source Mix
Search
49.3%
Direct
37%
Referral
8.8%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
5 (9% of company)

Funding

Total Funding
$11M
Last Raise
$8M
Seed, 1 years ago

Funding History

  • Sep 2024
    Seed • $8M
  • Oct 2023
    Pre Seed • $3M