Responsibilities

• Develop, execute, and manage multi-channel digital advertising campaigns (Facebook, Instagram, etc.) to generate qualified leads and tours.
• Continuously monitor, analyze, and optimize campaign performance based on key metrics like cost per lead (CPR), engagement, and conversion rates.
• Conduct A/B and multivariate testing on creative ad, copy, and audience targeting to improve effectiveness and efficiency.
• Write compelling ad copy, taglines, and creative messaging.
• Manage the budget for digital initiatives, ensuring lead generation goals are met within cost targets.
• Manage and execute social media marketing campaigns across platforms like Facebook, Instagram, Twitter, and Pinterest.
• Write, schedule, and publish monthly blog content.
• Assist with video production, from large-scale projects with vendors to creating short-form videos for social media.
• Source photographs and other visual assets for marketing campaigns.
• Lead, mentor, and manage the Lead Generation Assistant, including recruiting, training, scheduling, and performance reviews.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or an equivalent combination of education and experience.
• Minimum of 3 years of professional experience in in digital marketing, specifically in lead generation and paid social campaign management (Facebook/Instagram Ads Manager).
• Strong analytical skills with experience using Google Analytics to track performance and make data-driven decisions.
• Proficiency with the Microsoft Office Suite (especially Outlook, Word, and Excel for formulas and data analysis).
• Experience with content management systems (CMS) like WordPress for website updates.
• Excellent verbal and written communication skills, with the ability to write clear, compelling ad and blog copy.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.

Preferred

• Experience in the hospitality, tourism, or timeshare industry.
• Prior experience in a team lead or supervisory role, with responsibility for training or guiding others.
• Hands-on Experience With Any Of The Following Tools/platforms
• Google Tag Manager
• Inntopia or similar reservation management systems
• Adobe Creative Suite (especially Photoshop) for basic image editing
• Tableau for data visualization
• Basic knowledge of HTML or PHP
• Experience with video production and editing for social media.
• Experience managing relationships with external marketing vendors or agencies.

Benefits

• Health, vision, and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
• Generous paid time off (PTO) and sick leave to support work-life balance
• Volunteer Time Off – Paid opportunities to give back to Summit County
• Bereavement leave
• Biannual bonuses
• Tuition Reimbursement Program