Responsibilities

• Lead Generation & Demand Creation - Own and execute inbound and outbound lead generation programs across digital channels including website, email campaigns, paid media, webinars, and industry events - Build and scale qualified pipeline to support APG product growth, including the launch new products - Continuously optimize lead quality, volume, and conversion through data-driven experimentation
• HubSpot Ownership & Marketing Operations - Serve as the primary owner of HubSpot, including: Lead capture, scoring, and lifecycle management - Automated workflows and nurture campaigns - Campaign tracking, attribution, and reporting dashboards - Ensure accurate data hygiene and alignment between marketing and sales processes
• Campaign Execution & Optimization - Execute product launch campaigns in coordination with external marketing agencies and internal stakeholders - Collaborate on landing pages, messaging, and campaign assets - Monitor campaign performance and optimize based on CPL, MQL quality, and conversion metrics
• Sales Alignment & Enablement - Partner closely with sales to define Ideal Customer Profiles (ICPs) and qualification criteria - Ensure timely lead follow-up and adherence to SLAs - Gather sales feedback to refine targeting, messaging, and nurturing strategies
• Reporting & Insights - Track and report on key performance indicators including: - Lead volume and source performance - MQL to SQL conversion rates - Marketing-sourced and influenced pipeline - Provide clear visibility into ROI and funnel performance

Requirements

• 3–6 years of experience in B2B lead generation or demand generation roles (SaaS preferred)
• Demonstrated hands-on experience using HubSpot as a CRM and marketing automation platform
• Proven track record of increasing inbound qualified leads and improving conversion rates
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working cross-functionally with sales teams
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience in aviation, aerospace, or other highly regulated B2B industries
• Familiarity with long sales cycles and high-consideration purchasing processes
• Experience managing or working alongside external marketing agencies
• Exposure to LinkedIn Ads, Google Ads, and webinar-based lead generation