Responsibilities

• Define and own Astellas’ enterprise external communications and global reputation strategy, aligning with long-term corporate priorities, growth objectives, and risk posture.
• Serve as the enterprise authority on external communications governance and reputational risk, providing critical oversight on high-impact corporate positioning matters.
• Lead and develop the global external corporate communications team, establishing operating standards, succession planning, and enterprise capability.
• Establish and govern a comprehensive external communications strategy that aligns with corporate, functional, and regional business objectives, ensuring clarity and consistency in messaging across all external channels.
• Define and lead the global media relations strategy, cultivating strong relationships with key media outlets, industry journalists, and influencers to effectively communicate Astellas' corporate narrative and scientific leadership.
• Provide strategic oversight of major announcements, high-visibility engagements, and proactive media initiatives that elevate Astellas’ corporate profile.
• Centrally coordinate media outreach for priority and top-tier media outlets, including other parts of Astellas who may generate press releases, including VALUE Delivery, VALUE Creation, Patient Centricity, Public Affairs, and Sustainability.
• Works closely with key stakeholders in Public Affairs to translate complex policy issues into clear and concise messaging for external and internal stakeholders.
• Serve as a partner to public affairs team providing strategic counsel on advocacy opportunities and stakeholder engagement.
• Define and govern the global social media and external digital strategy, ensuring alignment with corporate messaging and engagement with key stakeholders.