Lead Director, Enterprise Sports Sponsorships (Partnerships & Activation)

New York City, NY (Hybrid)

$100K/yr – $232K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale cross-enterprise sponsorship activations and hospitality experiences that connect partnerships to measurable client engagement and business impact.

  • Lead integrated activation plans across partnerships and hospitality to align with business priorities and enterprise client needs.
  • Translate complex inputs into executive-ready updates, KPI targets, and program optimization for senior stakeholders.

Job Description

Responsibilities

  • Lead the development of integrated activation plans across partnerships, translating strategy into cohesive, high-impact programs spanning hospitality, events, and brand touchpoints.
  • Design and deliver flagship, high-visibility experiences (e.g., marquee events, premium hospitality, or tentpole activations) that create differentiated engagement with priority clients, partners, and stakeholders.
  • Partner closely with commercial teams, account leaders, and enterprise stakeholders to define priority audiences, engagement strategies, and success criteria. Ensure programs are aligned to business priorities and support relationship development and growth.
  • Identify, evaluate, and support the negotiation of new partnership opportunities aligned to strategic priorities. Lead onboarding and activation of new partners, ensuring seamless integration into the broader sponsorship portfolio.
  • Lead the planning and execution of hospitality experiences as intentional relationship-building tools—ensuring every interaction is thoughtful, personalized, and outcome-driven.
  • Develop bold, differentiated experiences that bring the CVS Health brand to life. Ensure activations are premium, memorable, and reinforce our market leadership with external audiences.
  • Develop clear, concise, and compelling executive-level communications that synthesize complex inputs into strategic priorities, program updates, and performance insights.
  • Define and track KPIs that link activation efforts to outcomes such as client engagement, influence, and business impact—including select B2B engagement metrics. Continuously optimize programs based on performance insights.
  • Lead agencies and external partners, providing clear strategic direction and ensuring high-quality, experience-led execution.
  • Build planning processes and ways of working that enable scalable execution while maintaining a high bar for quality and impact.

Requirements

  • 7+ years partnership/sponsorship/client engagement experience
  • Proven ability to translate strategy into integrated activation plans and programs, with clearly defined audiences, objectives, and KPIs
  • 7+ years partnership development and negotiation experience
  • Track record of building or scaling partnership platforms or engagement models, including aligning multiple components into a cohesive, differentiated program
  • 7+ years budget/program management experience with multi-million-dollar spend
  • Demonstrated ability to operate effectively in highly matrixed organizations, aligning diverse stakeholders and navigating competing priorities
  • Strong understanding of how to leverage partnerships, hospitality, and experiences to drive relationship and business impact
  • Proven ability to develop executive-level communications, synthesizing complex inputs into clear narratives, priorities, and decision-ready materials
  • 7+ years of experience managing agencies, vendors, or external partners with accountability for delivery and performance.
  • Strong communication and leadership presence, with demonstrated ability to confidently engage, influence, and operate in high-visibility environments with senior internal and external audiences, including executive clients and stakeholders

Nice to Have

  • Experience in B2B, client-facing, or commercial marketing environments, particularly where partnerships or experiences drive relationship outcomes
  • Experience within technology, healthcare, or other complex enterprise organizations
  • Experience in golf, premium hospitality, or marquee event environments (e.g., PGA, major tournaments, or similar high-end hosting platforms)
  • Experience developing or supporting integrated sponsorship or partnership activations across multiple channels

Benefits

  • Great benefits for great people
  • We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
  • Additional details about available benefits are provided during the application process and on Benefits Moments .
  • We anticipate the application window for this opening will close on: 07/20/2026
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Marketing Team

Marketing Team Size
1,117 (1% of company)
Median Career Experience
17.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

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