Lead Director, Business Consultation, Go-to-Market Aetna International

Hartford, CT (Hybrid)

$100K/yr – $232K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the go-to-market and product roadmap for a regulated, cross‑border health business with data‑driven segmentation and clear ownership across product, distribution, and sales enablement.

  • Governance and Messaging: translate strategy into a repeatable GTM roadmap with proactive, accurate market communications.
  • Segmentation and Value Prop: define customer, market, and channel segments grounded in insights and competitive intelligence.
  • Cross‑functional Leadership: coach and align product, marketing, and enterprise teams to execute differentiated, viable market offerings.

Job Description

Responsibilities

  • Own Aetna International’s integrated growth and product strategy, defining where to play, how to win, and what problems to solve
  • Lead and develop colleagues responsible for product, distribution strategy, sales enablement, and member engagement
  • Partner with leadership to set multi‑year and annual growth goals, portfolio priorities, and operating plans
  • Establish and oversee governance and communication frameworks to ensure Aetna International leadership and colleagues understand go-to-market roadmap and priorities to enable proactive, consistent, and accurate messaging to the market
  • Define customer, market, and distribution‑channel segmentation grounded in insights and competitive intelligence
  • Own the International value proposition and ensure consistent translation across product, marketing, and go‑to‑market channels
  • Ensure that segmentation, growth hypotheses, and commercial priorities are consistently grounded in data and insights rather than assumptions
  • Set strategic direction and success measures for go‑to‑market motions, delegating distribution strategy ownership with clear accountability
  • Coach product team members to translate strategic priorities into sequenced product roadmaps to deliver solutions that are differentiated, commercially viable, and market-ready
  • Make portfolio‑level trade‑off decisions and prioritize initiatives that balance value, readiness, risk, regulatory feasibility, and capacity

Requirements

  • 10+ years of relevant work experience in commercial strategy, go-to-market leadership, or product marketing strategy within healthcare or health insurance in similarly regulated, multi-segment business
  • Demonstrated people leadership of a multi-function or multi-disciplinary team is required
  • Strong judgment in prioritization, tradeoffs, and decision framing
  • Highly collaborative, coachable leader who develops strong teams and strong relationships across peers
  • Proven ability to drive decisions and maintain strategic clarity in ambiguous, matrixed environments and comfortable setting direction and driving cross-functional consensus
  • Advanced problem‑solving and strategic thinking capabilities
  • Demonstrated execution discipline in complex, cross‑functional environments
  • Systems‑level thinker with the ability to connect strategy, product, go‑to‑market, and operations into coherent, executable plans
  • Education: Bachelor\'s degree preferred/specialized training/relevant professional qualification.

Nice to have

  • Experience applying data, automation, and AI-enabled tools to improve decision quality, speed, and operational effectiveness

Benefits

  • Great benefits for great people
  • comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
  • This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
  • Additional details about available benefits are provided during the application process and on Benefits Moments.
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CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Marketing Team

Marketing Team Size
1,117 (1% of company)
Median Career Experience
17.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

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