Lead Digital & Performance Marketing at Dr Reddy's Laboratories Limited | Princeton, NJ

Dr Reddy's Laboratories Limited

Lead Digital & Performance Marketing

Princeton, NJ (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive omni-channel media strategy and execution for a consumer marketing role focused on D2C and retailer.com, with budget, optimization, and analytics.

Develop and execute media strategies across search, social, display, retail media and programmatic
Must-have: Minimum 5 years Consumer Marketing experience
Standout: Lead developer team to make needed changes to sites

Job Description

Responsibilities

Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic
Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
Own media budget allocation across channels and retail partners
Align media investments with retailer priorities, product launches, and promotional calendars
Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.).
Ensure best in class content and brand presence online
Ensure optimized product content, imagery, and SEO on retailer.com platforms
Support digital shelf strategy including ratings & reviews, search performance, and content health
Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization.
Manage ongoing health & optimization of multiple brand websites and apps
Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty
Own and provide clear analysis of site performance
Lead developer team to make needed changes to sites
Manage relationships with external agencies, retail media networks and content syndication partners
Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Requirements

Bachelor’s degree in Marketing preferred
Minimum work experience: 5 years Consumer Marketing experience
Experience leading brands with strong sales from D2C, retailer.com and Amazon
Experience with deployment of apps, software development & site development
Relevant experience in digital marketing and eCommerce
Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing
Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klaviyo & Shopify

Preferred

pharma/OTC and women’s wellness a plus
Direct media buying & optimization experience a plus (Retail Media, Google Search & Meta)

Benefits

comprehensive health care coverage
retirement savings plan
leave benefits

Dr Reddy's Laboratories Limited

3.9 Glassdoor

Established in 1984, we are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’, we work to provide access to affordable and innovative medicines. We offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major markets include USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in future growth drivers such as access to novel molecules, digital therapeutics and consumer healthcare. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com.Caution Notice: Dr. Reddy's has been made aware of candidates receiving fraudulent job opportunities from unauthorised recruiting agencies or people impersonating Dr. Reddy's leaders. These fraudulent jobs may be advertised on employment sites or mimic our careers site and company email addresses. Please know that Dr. Reddy's Laboratories has no affiliation or connection to these situations. Dr. Reddy's (and its associated/group companies) follows a formal recruitment process through its own HR department. Please report immediately in case you suspect a fraudulent job. You may raise your concern by:Accessing https://drreddys.ethicspoint.com. Calling on the hotline number. List of hotline numbers are available in https://drreddys.ethicspoint.com. The hotline is available 24x7 in multiple languages. Writing to complianceofficer@drreddys.com or chiefombudsperson@drreddys.com. For our community guidelines on LinkedIn, please visit: https://shorturl.at/LTvNZ

Founded in 1984

Hyderabad, Telangana, IND

32K employees (622 in marketing)

www.drreddys.com

80% recommend to a friend

88% CEO approval