Responsibilities

• Develop and execute SEO (and emerging AI) strategies designed to increase qualified organic visibility, traffic, engagement, and business outcomes across AT&T Business digital properties.
• Own SEO & AEO/GEO performance for assigned products, customer journeys, content areas, or business priorities.
• Conduct keyword, topic, audience, competitive, and search landscape research to identify new growth opportunities.
• Translate search demand and customer behavior into actionable recommendations for content, product, UX, and digital experiences.
• Perform technical SEO analysis across areas such as crawling, indexing, rendering, site architecture, internal linking, structured data, canonicalization, redirects, XML sitemaps, page performance, and JavaScript-driven experiences.
• Partner with developers, product managers, and technology teams to define requirements, troubleshoot issues, prioritize technical improvements, and validate implementations.
• Develop and optimize content strategies based on search intent, customer needs, competitive gaps, and business priorities.
• Partner with content and marketing teams to improve existing experiences and identify opportunities for new content.
• Monitor organic search performance and communicate trends, opportunities, risks, and recommended actions to stakeholders.
• Develop reporting and analysis that connect SEO performance to meaningful customer and business outcomes.

Requirements

• 5+ years of professional experience in SEO, organic search, digital marketing, or a closely related field.
• Strong understanding of technical SEO, on-page SEO, content optimization, keyword research, search intent, and competitive analysis.
• Experience using enterprise SEO, analytics, webmaster, or search intelligence platforms.
• Strong analytical skills with the ability to translate complex data into clear insights and recommendations.
• Demonstrated ability to diagnose SEO opportunities and develop actionable solutions.
• Experience working with cross-functional partners such as developers, product managers, content teams, UX teams, analytics teams, and marketers.
• Strong written and verbal communication skills, including the ability to explain technical or analytical concepts to non-technical audiences.
• Ability to independently manage multiple priorities and drive initiatives from analysis through implementation and measurement.

Preferred

• Experience supporting SEO for a large enterprise, complex website, B2B organization, telecommunications company, technology company, or similarly sophisticated digital environment.
• Experience with platforms such as Google Search Console, Bing Webmaster Tools, Adobe Analytics, Ahrefs, SEMrush, BrightEdge, Botify, Screaming Frog, or comparable tools.
• Working knowledge of HTML, CSS, JavaScript, structured data, modern web frameworks, and web development principles.
• Experience working with large-scale websites, complex information architectures, migrations, redesigns, or enterprise content management systems.
• Experience developing dashboards, measurement frameworks, forecasts, or business cases for organic search initiatives.
• Familiarity with emerging search experiences, generative AI, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), large language models, and AI-driven discovery.
• Experience using automation, data analysis, or AI tools to accelerate SEO research, analysis, or execution.
• B2B marketing or lead-generation experience.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance