Responsibilities

• Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
• Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
• Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
• Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
• Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
• Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.
• Mentor by influence by providing feedback and direction to peers when needed.
• Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
• Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.

Requirements

• 5+years brand/visual design experience
• Experience managing design team resources, external freelancers, agencies, etc.
• Growth design fluency with demonstrable impact designing against funnels, metrics, experimentation, and iteration.
• Web first craft with strong typography, layout systems, and conversion oriented instincts.
• A data-driven mindset: you are comfortable using data to form hypotheses, prioritize work, and evaluate outcomes. You can interpret funnel metrics and experiment results (GA, Mixpanel, Looker, Amplitude, or similar), connect insights back to creative decisions, and communicate what you learned and what you will do next.
• High autonomy with the ability to organize your own work, manage priorities, and drive projects forward without heavy oversight.
• Cross functional collaboration skills with marketers, PMs, writers, and developers, and the ability to communicate decisions clearly.
• Systems thinking with an ability to build reusable patterns and lightweight guidelines that scale.

Preferred

• The extra scoop: Picnic is a brand that lives in both digital funnels and the real world. It shows up on trypicnic.com, in lifecycle communications, and in the office where people pick up food. This role sits at that intersection. You will drive measurable growth through web and lifecycle design while shaping the physical brand moments that make Picnic feel trusted, simple, and repeatable.
• You’re energized by fieldwork: you will show up to office activations, observe behavior, talk to admins and eaters, and translate what you learn into sharper onboarding, signage, and in-the-moment guidance.

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies:
• Discretionary vacation days