Responsibilities

• Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
• Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
• Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
• Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
• Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
• Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.
• Mentor by influence by providing feedback and direction to peers when needed.
• Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
• Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.