Lead Customer Marketing Manager - U.S.

New York, USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Global customer advocacy and storytelling lead who builds scalable reference programs to accelerate enterprise deals. Partners with Sales to activate executives, speakers, and peer networks while driving measurable revenue impact. Responsible for events, processes, and Salesforce tracking to strengthen enterprise trust across GTM moments.

Job Description

Responsibilities

  • Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
  • Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
  • Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
  • Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
  • Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.

Requirements

  • 6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
  • Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
  • Experience influencing retention, upsell, or expansion revenue in enterprise environments.
  • Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
  • Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
  • Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.

    Benefits

    • Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture.
    • Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
    • A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
    • Competitive compensation and equity package.
    • Flexible working hours, unlimited PTO, and travel opportunities.
    • Access to a training and development budget for continuous professional growth.
    • ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
    • Regular team events, game nights, and other social activities.
    Parloa logo

    Parloa

    4.5 Glassdoor

    Parloa is a leading global AI company with a vision to make every customer interaction as easy as talking to a friend. We amplify the customer service experience with our AI Agent Management Platform. This enterprise-grade platform automates contact centers by leveraging the full power of generative AI safely & reliably in the context of consumer interactions. It combines highly-skilled personal AI agents that engage in natural and unique conversations with every customer, with AI assistance for human agents when they get on the line. Global brands trust Parloa to connect with their customers, ensuring they feel heard through exceptional experiences that increase satisfaction, encourage sales, and build loyalty. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald with offices in Berlin, Munich, and New York.

    Founded in 2018
    Berlin, Berlin, DEU
    404 employees (39 in marketing)
    89% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    84.1K
    Monthly Google Ads Budget
    $18.9K
    Traffic Source Mix
    Search
    42.7%
    Direct
    45.6%
    Referral
    7.4%
    Social
    2.7%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~405

    Marketing Team

    Marketing Team Size
    21 (5% of company)
    Median Career Experience
    11 years
    Median Tenure
    2.2 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $212M
    Last Raise
    Series C, 10 months ago

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