Lead Creative Strategist

Miami, FL (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the creative engine for a fast-growth DTC or agency, turning data into briefs and leading two junior strategists while collaborating with media buying to hit CPA and ROAS targets.

  • Creative Strategy & Roadmapping: Translate buyer insights into briefs and roadmaps.
  • Team Leadership: Grow two junior strategists and align outputs with targets.
  • Performance Analysis: Run testing and iterate assets to find winning hooks.

Job Description

Responsibilities

  • Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
  • Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
  • Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
  • Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
  • Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
  • AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.
  • Experience: 2–5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
  • Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
  • Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
  • Location & Logistics: Fully remote
Trivium logo

Trivium

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (226 in marketing)

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
21.2%
Direct
53.9%
Referral
17.5%
Social
6.7%
Paid
0.5%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
192 (5% of company)
Marketing Roles Posted (Last 30 Days)
8