Lead Creative Strategist

USA (On-site)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive OuterBox’s Creative Services across paid channels by leading strategy, production, and cross-functional delivery.

  • Own end-to-end creative for Paid Social, Paid Search, Google Ads, and Programmatic campaigns.
  • Must-have: 5+ years leading a digital marketing creative team.
  • Standout: translate client goals into actionable creative direction and deliver on time.

Job Description

Responsibilities
  • Lead the development and execution of creative strategies for Paid Social (Meta, LinkedIn, TikTok, etc.), Paid Search, Google Ads, and Programmatic channels.
  • Oversee all creative asset production—including video, static, motion graphics, ad copy, and interactive formats—to meet performance and brand goals.
  • Act as the creative point of contact for clients, helping communicate vision, rationale, timelines, and results.
  • Manage the end-to-end creative workflow from brief → concept → production → delivery, ensuring work is on time, on brand, and aligned with platform best practices.
  • Partner closely with Paid Media teams to determine required creative asset mixes, testing cadences, and refresh cycles.
  • Ensure creative output ladders to audience insights, funnel stages, platform requirements, and client objectives.
  • Build and continuously refine OuterBox’s Creative Services processes across intake, scoping, revision cycles, QA, and delivery.
  • Develop standardized cost models, packages, and pricing guidance for creative production used across proposals, renewals, and cross-sells.
  • Create templates, briefs, SOPs, and resource libraries to improve efficiency, scalability, and cross-team consistency.
  • Lead client-facing creative discussions, from concept pitches to final asset reviews.
Requirements
  • 5+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
  • Experience leading a team to meet goals and deliver successful outcomes.
  • Strong understanding of digital marketing channels and best practices.
  • Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar.
  • Excellent storytelling, copywriting, and content creation skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and the ability to handle multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Experience with performance marketing and understanding of key metrics such as ROI, CPC, CPA, and conversion rates.
  • Familiarity with A/B testing and optimization techniques.
  • Experience working with creative AI tools
  • Strong problem solving & critical thinking skills.
Preferred
  • Experience with AI tools in creative contexts
  • Ability to translate client goals into actionable creative direction as a bonus capability
Benefits
  • We are unable to sponsor or take over sponsorship of an employment Visa at this time.
  • Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.
OuterBox logo

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004
Akron, Ohio, USA
347 employees (173 in marketing)

Headcount Trend

Current headcount: ~347

Marketing Team

Marketing Team Size
139 (40% of company)
Marketing Roles Posted (Last 30 Days)
5