Lead Creative Strategist - Donut Studios at New Engen | Los Angeles, CA | $80K/yr – $90K/yr

New Engen

Lead Creative Strategist - Donut Studios

Los Angeles, CA (Remote)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end creative strategy for performance-driven campaigns across social and display, pairing audience insights with platform-focused messaging and close creative-media collaboration.

Own creative strategy development and briefing across Facebook, Instagram, TikTok, YouTube, and display, grounded in performance data.
Collaborate with media to translate insights into testable concepts and optimize campaigns for impact.

Job Description

Develop Performance-Driven Creative Strategy
Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.
Serve as the Creative Strategy Lead for Clients
Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.
Turn Audience Insights into Creative Direction
Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.
Partner with Media to Drive Creative Performance
Work closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.
Manage Creative Launch Pipelines
Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.
Lead Creative Briefing and Project Management
Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.
Ensure Quality and Brand Alignment
Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. Maintain strong quality control across all deliverables before launch.
Strengthen Cross-Functional Collaboration
Build processes and workflows that support collaboration between creative, media, and client teams. Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.

5+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency
Management experience of direct reports and junior team members
Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
Strong team player, with a passion for collaboration.
Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
Ability to navigate and influence within a fast-paced start-up organization.

A background in creating UGC to enhance engagement and reach
Fluency in Adobe Creative Suite or Figma is a plus
Proficiency in Asana and Google Sheets experience is a plus

Remote or hybrid work environment with flexible hours
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
401(k) with company match
Paid parental leave & family support
Pet care perks & insurance
Learning & career development programs
Commuter & transit benefits
Exclusive employee discounts

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016

Seattle, Washington, US

479 employees (204 in marketing)

www.newengen.com

74% recommend to a friend

97% CEO approval