Lead Copywriter at Alloy Health | New York City, NY | $130K/yr – $170K/yr

Alloy Health

Lead Copywriter

New York City, NY (Remote)

$130K/yr – $170K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the system and craft of Alloy Health’s brand voice, elevating consistency and doctoring copy to drive conversions without sacrificing clarity or compliance across marketing, product, and CX.

Build and govern a practical, real-work voice system with examples, do’s/don’ts, and channel-specific tailoring.
Coach teams through onboarding, testing roadmaps, and high-impact writing that unifies brand and performance goals.

Job Description

Define and document our brand voice and tone — principles, personality, humor, and the reasoning behind each choice
Build and maintain a practical voice system that teammates across marketing, product, clinical, and CX can actually use — with do's and don'ts, side-by-side rewrites, channel-specific tone shifts, and real examples — and evolve it as the company grows
Lead voice training and onboarding so everyone producing customer-facing copy understands how we sound and why
Serve as final voice reviewer on high-stakes work, and as the internal language expert keeping copy consistent, accurate, and compliant
Write and edit high-impact copy across the full range: campaign concepts, landing pages, video scripts, product names, subject lines, and push notifications
Partner with the Head of Creative to concept and execute integrated campaigns across performance, brand, and social
Support creative positioning for new product launches and service expansions — from naming through go-to-market copy
Model the voice in your own work so guidelines are grounded in real examples, not abstractions
Serve as the connective tissue for voice across the business — keeping copy consistent, on-brand, and on-journey wherever we show up
Collaborate across teams — from designers and video editors to Growth Marketing and CX — to define testing roadmaps, write macros, and align on voice

7+ years of professional copywriting experience across brand and performance, at an agency or in-house team.
Proven impact in a high-growth DTC brand is a must
Demonstrated experience building or meaningfully evolving a brand voice system, with artifacts you can walk us through — guidelines, voice decks, training materials
An outstanding portfolio showing range: integrated campaigns, performance work, product and brand launches, and tone-driven brand writing
Smart, witty, and clinically sharp — able to distill complex health information into copy that is honest, accessible, and airtight, and comfortable partnering with medical and regulatory reviewers without losing the voice
Experience mentoring or editing other writers, even without formal direct reports
Fluency with creative ops and project management tools (e.g., Asana)
Bachelor's degree in English, Journalism, Communications, Advertising, or a related field — or equivalent experience

Women's health, healthcare, or DTC wellness experience strongly preferred — you care about this category, or you're ready to care deeply
Experience writing in a regulated category alongside medical, clinical, or legal reviewers

Comprehensive health benefits (medical, dental, vision)
Company paid Short and Long Term Disability, Life Insurance
401K
Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
Flexible time off policy

Alloy Health

0.0 Glassdoor

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Personalized & Clinically ProvenAlloy is the only platform connecting women with physicians trained specifically in menopause care who guide them through the first symptoms to long-term maintenance. Customized plans are developed exclusively by board-certified physicians trained in menopause, who can prescribe FDA-approved hormone therapy, along with solutions for skin, hair, gut, weight, and sexual health.Unlimited Access, NationwideWomen in all 50 states and D.C. have 24 / 7 access to an expert medical team and convenient free delivery of medications and products.Care She Can Count OnMenopause is not a moment; it is a journey. At every step of the way with Alloy, she’ll get information and education, support and guidance, and most importantly, a community of women who get it. Solving Her Pain. Sparking Her Joy. Helping Her Thrive.At our core, Alloy is here to make life better for every woman entering menopause by relieving what hurts, celebrating what brings joy, and helping her feel like herself again.The Alloy team includes nationally recognized experts in women’s health and aging, and its work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Founded in 2021

New York, New York, USA

59 employees (18 in marketing)

myalloy.com

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