Responsibilities

• Write compelling copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and internal communications
• Develop strong conceptual ideas with designers, art directors, UX writers, content strategists, comms and marketing partners
• Craft headlines, narratives, scripts, product claims and copy across formats
• Work seamlessly across structured and unstructured formats, including messaging frameworks and matrices
• Lead evolution, documentation, and ownership of McAfee’s tone of voice and copy guidelines as the industry, packages, products and features evolve
• Ensure new brand strategy and tone are consistently expressed across channels and product surfaces
• Provide brand writing guidance, reviews, and approvals to internal partners
• Train teams and advocate for best-in-class writing
• Interpret briefs, strategic insights, and data cues to create targeted messaging
• Partner with Brand Strategy to bring architecture, segmentation, and insights into compelling writing

Requirements

• At least 5 years (we’d love more!) of copywriting experience in brand, advertising, digital content, or creative environments
• Portfolio demonstrating conceptual thinking, craft, versatility, and storytelling across channels (required)
• Experience writing for consumer brands; tech or subscription experience is a plus
• Proven ability to contribute to campaigns and integrated concepts
• Exceptional writer and editor with mastery across formats
• Ability to interpret strategy and data into compelling copy
• Strong storytelling instincts across audiences and channels
• Highly collaborative, proactive, and comfortable in a lean team
• Skilled at managing multiple projects
• Confident communicator able to present work and uphold voice standards

Preferred

• Tech or subscription experience is a plus

Benefits

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement