Drive content marketing strategy and brand storytelling across Roundglass’s global teams as Lead, Content Marketing.

• Own company-wide marketing content, messaging frameworks, and brand positioning across initiatives.
• Develop foundational brand language that scales across teams and initiatives
• Translate company philosophy into accessible, resonant messaging for diverse audiences.
• Own social media content creation across platforms
• Oversee content writers and establish content standards
• Develop email marketing campaigns and website content
• Create PR materials and external marketing content
• Work with analytics teams on performance measurement and optimization
• Create comprehensive reports on brand impact and content performance
• Optimize content for SEO and user acquisition

Requirements

• 8+ years of proven experience in marketing content creation and brand management
• Expertise in health/wellbeing marketing with understanding of regulatory requirements
• Demonstrated success driving brand awareness and user acquisition through content marketing
• Portfolio showcasing successful marketing campaigns across multiple channels
• Exceptional writing and creative skills across all marketing formats
• Experience with both brand building and performance marketing strategies
• Advanced proficiency with marketing technology platforms and optimization tools
• Strong understanding of social media, email marketing, and digital advertising
• Experience working across global markets and diverse audiences
• Analytical skills to measure and optimize content performance

Benefits

• 120 hours PTO to start (increases with tenure)
• 9 paid federal holidays + 1 floating holiday
• bereavement (up to 3 days)
• jury duty (up to 2 days)
• medical/dental/vision (PPO/HSA with employer contribution)
• EAP (Standard)
• pet insurance
• employer-paid basic life/STD/LTD
• 401(k) with employer match up to $5,000/year