Lead Consultant/Director, Data and Marketing Activation Consulting at Two Circles | New York, USA | $115K/yr – $170K/yr

Two Circles

Lead Consultant/Director, Data and Marketing Activation Consulting

New York, USA (On-site)

$115K/yr – $170K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Own data strategy and analytics for marketing activation, turning data into actionable campaigns and executive-ready insights.

Lead data strategy, SQL models, dashboards, and governance.
Must-have: Advanced SQL and Tableau/dashboard expertise with executive storytelling.
Standout: Proven advisory delivery to high-level clients and cross-functional teams.

Job Description

Responsibilities

Data Strategy & Analytics Leadership: Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards.
Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision-making.
Ensure data quality, governance, and best practices across projects.
Translate complex analytical outputs into clear, commercially relevant insights.
Marketing Activation & CRM Enablement: Lead the design and execution of data-driven marketing strategies across CRM and digital channels.
Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration.
Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression.
Advise clients on audience strategy, lifecycle marketing, and campaign optimization.
Define measurement frameworks to evaluate marketing effectiveness and ROI.

Two Circles

Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best. From 13 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and desire than any other organization. The business uses this data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

Founded in 2011

London, England, GBR

2.7K employees (355 in marketing)

www.twocircles.com