Responsibilities

• Own Daxko’s overall public relations and media relations strategy — including the annual PR plan, editorial calendar, agency oversight, media list development, and the strategic relationships with tier-one journalists, trade press editors, industry analysts, and influencers across health, fitness, wellness, and SaaS technology beats
• Build and execute the executive communications strategy for the full Executive Leadership Team — translating the PR strategy and calendar into individual exec platforms, including thought leadership themes, ghostwritten bylines, keynote messaging, executive social presence, podcast and speaking placements, and interview preparation
• Lead public relations strategy and execution for all product launches and milestone company moments — including narrative development, embargoed press outreach, customer spokesperson coordination, and post-launch coverage and ensure earned media narratives, research storylines, and executive messaging are reinforced across owned channels (blog, social, email, sales enablement
• Lead Daxko’s industry thought leadership and brand-building program through original research and customer insights content — producing benchmark reports, data studies, and trend analyses that position Daxko as an authoritative voice
• Drive measurable SEO authority and inbound link growth through a global digital PR program — placing data-driven stories, expert commentary, and research findings in tier-one trade and business publications across key markets
• Monitor and report on communications performance — including share of voice, media sentiment, message pull-through, executive visibility, and PR-driven SEO impact (referral traffic, backlinks, domain authority) — with monthly and quarterly reporting to the ELT

Requirements

• Bachelor’s Degree in Communications, Public Relations, Marketing, or a related field
• Six (6) to eight (8) years of progressive experience in Communications, Public Relations, or a similar role, with at least three (3) years owning PR or executive communications programs
• Demonstrated success placing earned media in tier-one trade and business publications and securing measurable share of voice growth
• Hands-on experience leading product launch PR and producing research- or data-driven content (benchmark reports, surveys, industry studies)
• Exceptional writing skills with a proven ability to translate complex business and product topics into compelling press materials, executive bylines, research narratives, and customer stories
• Confident operating with C-suite executives — comfortable advising on messaging, interview prep, crisis response, and personal brand strategy
• Strong program ownership instincts — able to run multiple concurrent workstreams (launches, research reports, executive platforms, agency relationships) without dropping quality
• Data-fluent — able to spot a story in a dataset, partner with research and analytics teams, and measure PR impact in terms of share of voice, sentiment, and SEO-driven referral traffic and backlinks
• Proficiency in modern PR and communications tools (e.g., Muck Rack, Cision, Meltwater, Prowly, HARO/Qwoted, Google Workspace, social platforms, AI writing tools) and a track record of using them to drive measurable outcomes

Nice to Have

• Master’s Degree in Communications, Public Relations, Marketing, or a related field
• Six (6) to eight (8) years of experience in Communications or PR for a B2B SaaS company, ideally serving the health, fitness, wellness, or nonprofit/membership-organization industry; agency-side experience at a PR or digital PR firm is a strong plus

Benefits

• 🏝 Flexible paid time off
• ⚕️ Affordable health, dental, and vision insurance options
• 💪 Monthly fitness reimbursement
• 🤑 401(k) matching
• 🍼 New-Parent Paid Leave
• 👖 Casual work environments
• 🏡 Flexible work - remote & hybrid