Responsibilities

• Lead brand discovery through stakeholder interviews, workshops, and brand research.
• Design and conduct user and market research — qualitative and quantitative — to uncover audience motivations, perceptions, and unmet needs.
• Synthesize research into actionable strategy deliverables — audience personas, brand narratives, positioning frameworks, value propositions, and messaging strategy — grounded in evidence, not intuition.
• Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate that definition into visual and verbal expression.
• Extend brand strategy into digital strategy — providing strategic direction and input on web experience and marketing initiatives, in partnership with UX, content, and creative teams who own execution.
• Serve as the strategic throughline across an engagement — ensuring creative and digital solutions stay grounded in the research and positioning that informed them.
• Bring new approaches to research and strategy, including how AI and data-informed methods can sharpen insight and speed synthesis.
• Build strong, collaborative client relationships — facilitating workshops, presenting findings, and guiding decisions with clarity and confidence.
• Contribute to business development by helping shape strategy-related proposals, approaches, and new offerings.
• Continuously improve our research and strategy process.

Requirements

• 10+ years of experience leading brand strategy engagements, with research as a core, hands-on part of your practice.
• Demonstrated experience designing and running research — surveys, interviews, focus groups — and synthesizing findings into strategic frameworks.
• Experience producing strategy documentation: personas, audience segmentation, competitive analysis, positioning frameworks, messaging architecture.
• Comfort partnering with (not substituting for) creative direction — you can articulate strategic intent clearly enough for a creative team to execute against it.
• Familiarity with how brand strategy connects to digital strategy — web experience and marketing channels — even if you haven’t built wireframes or sitemaps yourself.
• Excellent oral and written communication skills.
• Experience developing client relationships and account growth strategies.
• Agency experience is a plus.

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of PTO to start, 5 weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities