Responsibilities

• As a member of this team, you’ll drive brand initiatives that connect with consumers and elevate the brand’s cultural relevance.
• You’ll collaborate with sports teams and cross-functional partners to deliver impactful work.
• The selected individual will be responsible for leading projects across functional and Jordan Sport categories, working in close partnership with North America Marketing Leadership and global sport and functional teams.
• Collaborate with Brand Planning and Operations on budget management, seasonal readiness
• Assist the North America Brand Initiatives Director in developing annual strategy and identifying key priorities.
• Create and execute end-to-end integrate campaigns, include media, product marketing, and experiential elements.
• Lead internal comms including pre-caps, recaps, insight gathering, materials for leadership shares

Requirements

• At least 5 years of experience, with expertise in Brand Management or Brand Marketing
• Experience in developing brand strategies and managing campaigns from start to finish, effectively focusing on consumer insights and needs
• A strong passion for Jordan Brand and a dedication to serving our consumer (The Defier)
• A proven ability to achieve meaningful results and make an impact
• Demonstrated excellence in earning trust and encouraging team collaboration
• Skill in working within a matrixed organisation, aligning with various business, brand, and operational approaches
• Experience crafting briefs, leading cross-functional efforts and city-level alignment, and overseeing partnerships with external agencies.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.

Preferred

• A solid grasp of sports and cultural marketing
• Familiarity with retail operations in major regions, including Los Angeles, Chicago, and New York
• Proven background in experiential marketing, covering projects both big and small