Lead Brand Designer

USA (Remote)

$130K/yr – $160K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Own and evolve Cleo's brand: set vision, lead design across campaigns, product, and brand systems, and mentor the design team while collaborating with motion, UX, and editorial design.

Own brand guidelines and identity
Lead cross-channel design and brand systems
Collaborate with product, motion, and editorial design

Job Description

Responsibilities

Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
Define and evolve the brand identity, ensuring it reflects our vision and values.
Lead graphic design initiatives across digital and physical channels.
Oversee type design, ensuring typography supports the brand’s voice and storytelling.
Collaborate with motion designers on motion graphics and animation.
Conceptualise and execute campaign design that engages and inspires audiences.
Build immersive brand worlds that elevate the overall experience.
Shape the UX vision to align with brand principles across products.
Support product launches with cohesive design systems and assets.
Drive web design projects, ensuring visually compelling and functional experiences.

Requirements

Lead-level experience either; In-house at a fast-paced, high-growth tech company, and/or, Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios)
Proven track record of building and maintaining trend-leading brands.
A growth mindset with a curiosity to learn, iterate, and improve continuously.
Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards.
User-obsessed approach, ensuring design decisions are informed by audience needs.
Ability to lead by example, elevating the design output of the entire team.
Fluent in the language of product design, bridging brand and product experiences seamlessly.

Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
6% employer-matched pension in the UK / 401k matching in the US
Medical Insurance, Dental and Vision care
Generous Parental Leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
We’ll pay for your OpenAI subscription
Online mental health support via Spill

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016

London, England, GBR

520 employees (81 in marketing)

www.meetcleo.com

67% recommend to a friend

72% CEO approval