Lead Brand Designer

USA (Remote)

$130K/yr – $160K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the brand visual system and UX alignment from guidelines to immersive campaigns and product-ready design systems.

  • Brand and design-system ownership: guidelines, typography, and cohesive assets across products and campaigns.
  • Creative execution and motion: lead graphic design, motion graphics, and campaign design that informs product launches and web experiences.
  • Channel and audience impact: shape UX vision and web design to drive storytelling and audience engagement across channels.

Job Description

Responsibilities

  • Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
  • Define and evolve the brand identity, ensuring it reflects our vision and values.
  • Lead graphic design initiatives across digital and physical channels.
  • Oversee type design, ensuring typography supports the brand’s voice and storytelling.
  • Collaborate with motion designers on motion graphics and animation.
  • Conceptualise and execute campaign design that engages and inspires audiences.
  • Build immersive brand worlds that elevate the overall experience.
  • Shape the UX vision to align with brand principles across products.
  • Support product launches with cohesive design systems and assets.
  • Drive web design projects, ensuring visually compelling and functional experiences.
Cleo logo

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016
London, England, GBR
520 employees (81 in marketing)
67% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
487.9K
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
39.3%
Direct
48.8%
Referral
7.8%
Social
1.9%
Paid
2.1%

Headcount Trend

Current headcount: ~540

Marketing Team

Marketing Team Size
48 (9% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$138.8M
Last Raise
$81.3M
Series C, 3 years ago

Funding History

  • Jun 2022
    Series C • $81.3M
  • Dec 2020
    Series B • $44M
  • Jun 2019
    Debt Financing

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