LATAM PPC & SEO Specialist

West Palm Beach, FL (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the integrated search and paid acquisition engine, driving qualified leads by blending SEO leadership with PPC optimization and data-driven performance analysis.

  • SEO strategy, technical improvements, and cross-team content collaboration to boost organic rankings
  • Manage Google Ads and PPC campaigns with budget efficiency and lead-focused conversion paths
  • Monitor performance, extract actionable insights, and optimize for cost per lead and ROI

Job Description

Responsibilities

  • Develop and execute SEO strategies to improve organic rankings
  • Perform keyword research and competitor analysis
  • Optimize website content, metadata, technical SEO, and site structure
  • Improve website performance, indexing, and search visibility
  • Monitor rankings, traffic, and SEO performance metrics
  • Identify opportunities to increase organic lead generation
  • Work with developers and content teams to implement SEO improvements
  • Manage and optimize Google Ads campaigns
  • Create and manage PPC campaigns focused on lead generation
  • Monitor campaign performance, budgets, CPC, conversions, and ROI

Requirements

  • Proven experience managing SEO and PPC campaigns
  • Strong understanding of technical SEO and Google ranking factors
  • Experience with Google Ads and Google Analytics
  • Experience with keyword research and SEO tools
  • Ability to analyze performance data and make strategic decisions
  • Strong communication and organizational skills
  • Ability to work independently and proactively
  • Fluent English required

Preferred

  • Experience with local SEO
  • Experience generating leads for construction, home services, or related industries
  • Familiarity with CRM systems and marketing automation
  • Experience improving website conversion rates
  • Knowledge of landing page optimization and user experience

Benefits

  • Direct impact on company growth and lead generation
  • Opportunity to work closely with leadership
  • Flexible remote opportunity
  • Long-term growth potential
  • Fast-paced and entrepreneurial environment
Sport Surfaces logo

Sport Surfaces

Sport Surfaces has an extensive team of trained professionals with a wide array of specialized knowledge in all aspects of the sport construction field giving you over 100 years of combined experience. We are the premier provider giving our customers the ultimate one stop shop when it comes to the construction, repair or supply needs. Through the use of the latest technologies and techniques we have strived to provide customers with the best products and supplies available anywhere. We continuously track and evaluate every aspect of our company and continually improve ourselves in an effort to serve our customers better. As a result we are now the leader in sport construction and repair in the U.S.A. Tomorrow we are striving to be the only sports construction company which is truly global with offices in many parts of the globe!

Founded in 2007
West Palm Beach, Florida, USA
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)