Responsibilities

• Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
• Contribute to copy guidelines and best practices , staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
• Translate skincare and color-focused messaging , scientific concepts , ingredient stories , and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
• Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.
• Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.
• Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance.

Requirements

• Bachelor’s degree in Communications, Journalism, or English preferred
• 3+ years of experience in copywriting , preferably in beauty or skincare
• Strong understanding of scientific communication and ability to simplify complex concepts for diverse audiences.
• Proven experience creating SEO-optimized content and familiarity with keyword research tools
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand tone
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.