LA Kings - Manager Digital Marketing at AEG Worldwide | El Segundo, CA | $71K/yr – $88K/yr

AEG Worldwide

LA Kings - Manager Digital Marketing

El Segundo, CA (On-site)

$71K/yr – $88K/yrManager4+ years expFull time

Posted 1 month ago

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Job Summary

Own the end to end digital performance engine for a sports marketing footprint, aligning paid, owned and lifecycle programs to revenue and fan engagement.

Lead reporting and executive insights across paid media, web, app, email and SMS
Build fan segmentation and personalized journeys in Salesforce Marketing Cloud
Define KPI frameworks and testing plans to drive optimization and resource allocation

Job Description

Responsibilities

Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS
Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement
Identify performance gaps and develop clear, prioritized optimization recommendations to drive improved results across all digital platforms
Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation
Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud
Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance
Partner with email/SMS team to plan, test, and optimize lifecycle campaign
Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging
Define KPIs and measurement frameworks for key campaigns and tentpole moments
Connect the full fan journey - from ad impression to website/app behavior to purchase and retention

Requirements

BA/BS Degree (4-year) Marketing, Business, Journalism, English focus preferred
4-6 years related work experience in digital performance marketing, lifecycle/CRM or integrated digital strategy with proven revenue impact
Substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization
Experience in supervising the work of others
Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards
Flexibility to work evenings, weekends, and holidays as required.

Nice to have

Experience in sports or entertainment is a plus.

Benefits

Benefits Full-time : We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.