Responsibilities

• Coordinate and oversee the development of the individual park marketing and media budgets, marketing plans and activities to meet Attendance and Revenue goals
• Analyze Program execution to achieve objectives: Online sales, park attendance, promotion redemption, and social media engagement through all channels while maintaining the budgeted criteria by month
• Collaborate with key stakeholders to develop annual plans; parks and agencies
• Understand local marketing activity, gain local market knowledge and insight to key market nuances to help develop plans
• Personally responsible for ticketing revenue and attendance growth for Kennywood and Sandcastle, establishing a holistic and integrated approach to marketing, sales, public relations and promotions
• Direct, mentor and develop the sales and marketing team
• Responsible for owned channel digital efforts for both parks, collaborate with Park Support Center on Paid media plans
• Responsible for all sales functions including B2C, B2B/group sales and special events. Build detailed plans to close new business and drive high retention rates on existing group clients
• Develop a deep understanding of the local market with a focus on opportunities to grow business with new and developing segments
• Develop a comprehensive annual sales and marketing strategic plan that promotes regional growth for all three parks
• Coordinate with agencies, Park Support Center, and park stakeholders to ensure fluidity of the marketing plans and execution
• Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
• Execute weekly performance analysis identifying short and long term challenges, solutions and opportunities
• Develop and administer park expense and attendance budgets
• Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community
• Lead and ensure proper marketing brand and standards are being utilized at the parks, including signage, printed materials, etc.
• Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations
• Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation
• Participate in the Manager on Duty program, as needed

Requirements

• Bachelor’s degree in Business, Sales and/or Marketing, Advertising, Communications or related discipline; Equivalent work experience will be also be considered
• 7-10 years of progressive leadership and work experience in marketing required
• Previous hospitality, amusement park, theme park, or waterpark experience preferred
• Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.
• Must be at least 18 years of age to comply with [State] Child Labor Laws
• Ability to frequently work hours that extend beyond 9 AM to 5 PM during the operating season
• Ability to frequently travel to local and domestic US park locations (up to 30% expected travel)
• Must possess excellent customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
• Must possess extensive knowledge in a wide array of marketing concepts, including, but not limited to, Consumer Insights, Marketing Strategies, Communication, and Promotions
• Must possess strong written and verbal communication skills
• Ability to communicate complex concepts to audiences of varying skill and knowledge levels
• Ability to effectively engage and collaborate with all internal and external stakeholders
• Strong negotiating skills are required
• Outstanding knowledge of social media tools and platforms.
• Ability to facilitate and coordinate projects across multiple cross functional teams to successfully execute plans
• Ability to effectively manage allocated departmental budgets
• Ability to analyze and appropriately react to operational trends
• Must be proficient in Microsoft Outlook, Excel, Word, and Power Point.
• Ability to work as part of a team as well as independently.
• Ability to think creatively while maintaining accordance with business constraints.

Nice To Have

• Previous hospitality, amusement park, theme park, or waterpark experience preferred
• Spanish or other bilingual language skills are a plus

Benefits

• Competitive compensation
• Comprehensive health and wellness package
• 401k Savings and Investment plan
• Free admission to Kennywood and other parks
• A generous paid time off program