Responsibilities

• Schedule and manage social media content across platforms (Instagram, TikTok, Meta, etc.)
• Track and report on social media trends, formats, hooks, and platform shifts
• Review paid ad performance and identify: Top-performing creative styles; Messaging themes that convert; Formats that should be scaled or sunset
• Deliver clear, actionable performance summaries to internal teams
• Write and refine copy for social posts and paid ads
• Ensure content aligns with each client’s brand voice and objectives
• Collaborate closely with designers, editors, and brand managers

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Digital Media, Business, or a related field (or equivalent hands-on experience)
• 1–3 years of experience in social media, digital marketing, paid media support, or content performance analysis
• Strong understanding of major social platforms, trends, and content formats
• Ability to review and interpret ad and content performance metrics (CTR, engagement, conversions)
• Solid copywriting skills for social media and paid advertising
• Experience in scheduling and managing social media content
• Comfortable working across multiple brands and campaigns
• Organized, detail-oriented, and proactive in a fast-paced agency environment

Preferred

• Experience with Meta Ads Manager or similar platforms
• Familiarity with content scheduling tools
• Agency or multi-brand experience
• Passion for creative marketing, not just analytics