Junior Marketing Analyst and Lead Generation

San Antonio, TX (On-site)

$39K/yr – $48K/yrIntern/New GradFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end lead tracking and source performance for a local plumbing and HVAC business, turning inquiries from Google and partner platforms into measurable growth while coordinating with teams on quality, follow-up, and SEO insights.

  • Lead source tracking and reporting: monitor leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and others; track volume and cost per lead
  • Channel quality and optimization: measure which sources convert to good customers and flag missed leads or slow follow-up
  • Cross-functional alignment: review website leads, calls, forms, online booking activity, SEO performance, and Google Business Profile results with teams

Job Description

Responsibilities

  • Tracking leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and other sources
  • Reviewing lead volume by source
  • Tracking cost per lead and cost per booked job
  • Helping measure which lead sources are producing good customers
  • Watching for missed leads, slow follow-up, or booking issues
  • Reviewing website leads, calls, forms, and online booking activity
  • Helping measure SEO performance with our outside SEO team
  • Reviewing Google Business Profile activity and performance
  • Helping track review counts and review requests
  • Preparing weekly marketing reports

Requirements

  • You do not need years of experience, but you do need to be willing to learn, pay attention to details, and follow through. This role is a mix of marketing, data, customer follow-up, and operations.
  • comfortable using spreadsheets, dashboards, software tools, and basic reporting.
  • you should also be willing to communicate with team members, vendors, and sometimes customers when needed.

Preferred

  • Experience with Google Analytics
  • Google Ads
  • Google Business Profile
  • Local SEO
  • Spreadsheets
  • Marketing reports
  • Lead tracking
  • Call tracking
  • Home service marketing
  • CRM systems

Benefits

  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

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