Responsibilities

• Support the Regional Field Marketing Manager in delivering budtender training, in-store support, and visual merchandising across New York retailers
• Partner with Sales and Brand Marketing to ensure consistent execution of brand messaging and merchandising initiatives
• Support planning and execution of B2B and B2C events, retail activations, and field programs across the New York territory
• Assist with end-to-end event execution, including coordination with marketing, social, and sales teams and post-event recaps with insights and recommendations
• Support Brand Ambassador programs, including administrative tasks, compliance with policies and labor regulations, and tracking of SWAG and merchandising deployment

Requirements

• 2+ years of experience in event planning, field marketing, trade marketing, or related roles
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Strong verbal and written communication skills, with comfort working cross-functionally
• Proficiency in Google Workspace (Docs, Sheets, Slides, Gmail, Calendar, Drive)
• Minimum Requirements: Valid driver’s license and access to reliable transportation
• Ability to travel within New York territory (Buffalo, Rochester, Syracuse, and surrounding Western New York markets) as needed
• Ability to work flexible hours, including evenings and weekends for events

Preferred

• Passion for the cannabis industry and experiential marketing

Benefits

• Health insurance
• 401(k) with 4% match
• Dental insurance
• Vision insurance
• Disability insurance
• Paid time off
• Parental leave
• 10 company-paid holidays